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Marketing et ventes : l’IA entre dans la norme

Marketing et ventes : l’IA entre dans la norme

70 % des professionnels B2B utilisent des outils d’IA au moins une fois par semaine... Cet article Marketing et ventes : l’IA entre dans la norme est apparu en premier sur Comarketing-News.

Numérique : les Français toujours plus connectés, mais à quel prix ?

Numérique : les Français toujours plus connectés, mais à quel prix ?

Les Français passent en moyenne 4 heures par jour sur leurs écrans. Un usage massif du numérique qui interroge, notamment sur son coût environnemental. Cet article Numérique : les Français toujours plus connectés, mais à quel prix ? est apparu en premier sur Comarketing-News.

Moins de clics, plus d’IA : le trafic des sites médias est en chute libre

Moins de clics, plus d’IA : le trafic des sites médias est en chute libre

Le trafic via ChatGPT explose, celui depuis Google chute. Une nouvelle ère de la recherche s’ouvre, au détriment des grands sites médias... Cet article Moins de clics, plus d’IA : le trafic des sites médias est en chute libre est apparu en premier sur Comarketing-News.

Les festivals d’été, nouveau terrain de jeu des marques

Les festivals d’été, nouveau terrain de jeu des marques

En quelques années les festivals sont devenus des moments clés pour la communication des marques... Cet article Les festivals d’été, nouveau terrain de jeu des marques est apparu en premier sur Comarketing-News.

Can Good UX Protect Older Users From Digital Scams?

Can Good UX Protect Older Users From Digital Scams?

A few years ago, my mum, who is in her 80s and not tech-savvy, almost got scammed. She received an email from what appeared to be her bank. It looked convincing, with a professional logo, clean formatting, and no obvious typos. The message said there was a suspicious charge on her account and...

Fraude numérique : +700% de deepfakes en France en un an

Fraude numérique : +700% de deepfakes en France en un an

Les usurpations d'identité via l'IA et les deepfakes explosent en France et le e-commerce est en tête des secteurs les plus ciblés... Cet article Fraude numérique : +700% de deepfakes en France en un an est apparu en premier sur Comarketing-News.

Prelude To Summer (June 2025 Wallpapers Edition)

Prelude To Summer (June 2025 Wallpapers Edition)

There’s an artist in everyone. Some bring their ideas to life with digital tools, others capture the perfect moment with a camera or love to grab pen and paper to create little doodles or pieces of lettering. And even if you think you’re far from being an artist, well, why not explore it? It might...

Design System In 90 Days

Design System In 90 Days

So we want to set up a new design system for your product. How do we get it up and running from scratch? Do we start with key stakeholders, UI audits, or naming conventions? And what are some of the critical conversations we need to have early to avoid problems down the line? Fortunately, there are...

Boosting Up Your Creativity Without Endless Reference Scrolling

Boosting Up Your Creativity Without Endless Reference Scrolling

The work of a designer largely consists of inventing new things, which requires creativity that is generally believed to depend on inspiration, making it unpredictable and difficult to control. Many designers, as well as those who would like to try their hand at design, are wondering: what to do if...

Fostering An Accessibility Culture

Fostering An Accessibility Culture

A year ago, I learned that my role as an accessibility engineer was at risk of redundancy. It was a tough moment, both professionally and personally. For quite some time, my mind raced with guilt, self-doubt, plain sadness... But as I sat with these emotions, I found one line of thought that felt...

How To Build A Business Case To Promote Accessibility In Your B2B Products

How To Build A Business Case To Promote Accessibility In Your B2B Products

When I started working on promoting accessibility, I was fully convinced of its value and was determined to bring it to the business stakeholders. I thought that the moment I started pushing for it inside the company, my key stakeholders would be convinced, committed, and enlightened, and everyone...

Blossoms, Flowers, And The Magic Of Spring (April 2025 Wallpapers Edition)

Blossoms, Flowers, And The Magic Of Spring (April 2025 Wallpapers Edition)

Starting the new month with a little inspiration boost — that’s the idea behind our monthly wallpapers series which has been going on for more than fourteen years already. Each month, the wallpapers are created by the community for the community, and everyone who has an idea for a design is welcome...