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The connected customer

The connected customer

As brands compete for increasingly price conscious consumers, customer experience (CX) has become a decisive differentiator. Yet many struggle to deliver, constrained by outdated systems, fragmented data, and organizational silos that limit both agility and consistency. The current wave of...

The Download: therapists secretly using AI, and Apple AirPods’ hearing aid potential

The Download: therapists secretly using AI, and Apple AirPods’ hearing aid potential

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Therapists are secretly using ChatGPT. Clients are triggered. Declan would never have found out his therapist was using ChatGPT had it not been for a...

Can an AI doppelgänger help me do my job?

Can an AI doppelgänger help me do my job?

Everywhere I look, I see AI clones. On X and LinkedIn, “thought leaders” and influencers offer their followers a chance to ask questions of their digital replicas. OnlyFans creators are having AI models of themselves chat, for a price, with followers. “Virtual human” salespeople in China are...

Therapists are secretly using ChatGPT. Clients are triggered.

Therapists are secretly using ChatGPT. Clients are triggered.

Declan would never have found out his therapist was using ChatGPT had it not been for a technical mishap. The connection was patchy during one of their online sessions, so Declan suggested they turn off their video feeds. Instead, his therapist began inadvertently sharing his screen. “Suddenly, I...

Here’s how we picked this year’s Innovators Under 35

Here’s how we picked this year’s Innovators Under 35

Next week, we’ll publish our 2025 list of Innovators Under 35, highlighting smart and talented people who are working in many areas of emerging technology. This new class features 35 accomplished founders, hardware engineers, roboticists, materials scientists, and others who are already tackling...

The Download: humans in space, and India’s thorium ambitions

The Download: humans in space, and India’s thorium ambitions

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. The case against humans in space Elon Musk and Jeff Bezos are bitter rivals in the commercial space race, but they agree on one thing: Settling space...

This American nuclear company could help India’s thorium dream

This American nuclear company could help India’s thorium dream

For just the second time in nearly two decades, the United States has granted an export license to an American company planning to sell nuclear technology to India, MIT Technology Review has learned. The decision to greenlight Clean Core Thorium Energy’s license is a major step toward closer...

RFK Jr’s plan to improve America’s diet is missing the point

RFK Jr’s plan to improve America’s diet is missing the point

A lot of Americans don’t eat well. And they’re paying for it with their health. A diet high in sugar, sodium, and saturated fat can increase the risk of problems like diabetes, heart disease, and kidney disease, to name a few. And those are among the leading causes of death in the US. This is...

The Download: Google’s AI energy use, and the AI Hype Index

The Download: Google’s AI energy use, and the AI Hype Index

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Google’s still not giving us the full picture on AI energy use  —Casey Crownhart Google just announced that a typical query to its Gemini app...

3 problems with Google’s AI energy use data

3 problems with Google’s AI energy use data

Google just announced that a typical query to its Gemini app uses about 0.24 watt-hours of electricity. That’s about the same as running a microwave for one second—something that, to me, feels virtually insignificant. I run the microwave for so many more seconds than that on most days. I was...

Emergency help for low blood sugar

Emergency help for low blood sugar

Most people with type 1 diabetes inject insulin to prevent their blood sugar levels from getting too high. However, if their blood sugar gets too low, it can lead to confusion, seizures, and even death. To combat this hypoglycemia, some patients carry syringes of glucagon, a hormone that stimulates...

Reimagining sound and space

Reimagining sound and space

On a typical afternoon, MIT’s new Edward and Joyce Linde Music Building hums with life. On the fourth floor, a jazz combo works through a set in a rehearsal suite as engineers adjust microphone levels in a nearby control booth. Downstairs, the layered rhythms of Senegalese drumming pulse through a...