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Numérique : des Français entre addiction et saturation…

Numérique : des Français entre addiction et saturation…

Accros au scroll, au streaming et aux réseaux, les Français vivent désormais en continu sur leurs écrans. Une immersion qui crée engagement… mais aussi fatigue, surcharge mentale et usage compulsif. Cet article Numérique : des Français entre addiction et saturation… est apparu en premier sur...

Comment exploiter concrètement les feedbacks de vos clients ?

Comment exploiter concrètement les feedbacks de vos clients ?

Prioriser pour mieux agir : comment SFR et Del Arte transforment la Voix du Client en décisions concrètes... Cet article Comment exploiter concrètement les feedbacks de vos clients ? est apparu en premier sur Comarketing-News.

Harnessing human-AI collaboration for an AI roadmap that moves beyond pilots

Harnessing human-AI collaboration for an AI roadmap that moves beyond pilots

The past year has marked a turning point in the corporate AI conversation. After a period of eager experimentation, organizations are now confronting a more complex reality: While investment in AI has never been higher, the path from pilot to production remains elusive. Three-quarters of...

The Download: political chatbot persuasion, and gene editing adverts

The Download: political chatbot persuasion, and gene editing adverts

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. AI chatbots can sway voters better than political advertisements The news: Chatting with a politically biased AI model is more effective...

The ads that sell the sizzle of genetic trait discrimination

The ads that sell the sizzle of genetic trait discrimination

One day this fall, I watched an electronic sign outside the Broadway-Lafayette subway station in Manhattan switch seamlessly between an ad for makeup and one promoting the website Pickyourbaby.com, which promises a way for potential parents to use genetic tests to influence their baby’s traits,...

The era of AI persuasion in elections is about to begin

The era of AI persuasion in elections is about to begin

In January 2024, the phone rang in homes all around New Hampshire. On the other end was Joe Biden’s voice, urging Democrats to “save your vote” by skipping the primary. It sounded authentic, but it wasn’t. The call was a fake, generated by artificial intelligence. Today, the technology behind that...

Marketing 2026 : l’attention se déplace, les marques s’adaptent…

Marketing 2026 : l’attention se déplace, les marques s’adaptent…

Face à l’explosion du social, de l’IA et des walled gardens, les marques doivent changer leurs stratégies pour rester pertinentes en 2026. Cet article Marketing 2026 : l’attention se déplace, les marques s’adaptent… est apparu en premier sur Comarketing-News.

Delivering securely on data and AI strategy 

Delivering securely on data and AI strategy 

Most organizations feel the imperative to keep pace with continuing advances in AI capabilities, as highlighted in a recent MIT Technology Review Insights report. That clearly has security implications, particularly as organizations navigate a surge in the volume, velocity, and variety of security...

The Download: LLM confessions, and tapping into geothermal hot spots

The Download: LLM confessions, and tapping into geothermal hot spots

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. OpenAI has trained its LLM to confess to bad behavior What’s new: OpenAI is testing a new way to expose the complicated processes at work inside...

Why the grid relies on nuclear reactors in the winter

Why the grid relies on nuclear reactors in the winter

As many of us are ramping up with shopping, baking, and planning for the holiday season, nuclear power plants are also getting ready for one of their busiest seasons of the year. Here in the US, nuclear reactors follow predictable seasonal trends. Summer and winter tend to see the highest...

Livraison : des attentes en hausse, une confiance en baisse…

Livraison : des attentes en hausse, une confiance en baisse…

A cette période de l'année, la livraison est un sujet plus crucial que jamais pour les consommateurs... Cet article Livraison : des attentes en hausse, une confiance en baisse… est apparu en premier sur Comarketing-News.

Le retail français accélère sur l’IA

Le retail français accélère sur l’IA

Près d'un retailer sur deux est convaincu que l’IA permettra de combler l’écart compétitif avec les grandes plateformes mondiales. Cet article Le retail français accélère sur l’IA est apparu en premier sur Comarketing-News.